How can I do keyword research for my Amazon Advertising campaigns?
To start, we recommend using the suggested keywords when creating your campaigns. Sponsored Products campaigns may use automatic targeting, which selects relevant keywords automatically.
Once your automatic campaign is running, you can check your advertising reports to see which keywords are resulting in ad clicks and sales. You can use the top-performing keywords to create a Sponsored Brands campaign or a Sponsored Products campaign with manual targeting, where you select keywords to target and set individual bids for them.