Ruby McKenzie
One of the best ways to build trust in your clients as a marketing agency and display your professional capability in your field, is to help them grow as many leads as possible.
Whilst being the main goal, generating leads from marketing is not always simple, which is why you need an expert business tool such as call tracking to assist you in the process.
This software, such as Mediahawk’s call tracking for marketing agencies, is the number one essential for every marketing agency looking to boost lead generation for all their clients, and effectively increase the engagement in their marketing.
In this article, you’ll learn everything there is to know about call tracking software, as well as how it can be used to grow leads for your clients.
Call tracking – what is it?
Call tracking is an essential part of your marketing technology stack,enabling you to track and analyse various elements of client’s phone calls.
The software uses detailed metrics to collect data on each call, which can include:
- The length of a call
- The duration of a call
- Missed calls by source
- The call queuing time
Call tracking also provides you with a range of detailed reports and insights, which can give you everything you need to create customer journey maps. These will outline all the various touchpoints visited by a customer before, during, and after they made a call.
This will give you a full bird’s-eye view of the entire marketing performance of a business. You’ll be able to track the levels of engagement from each marketing campaign, and see the number of leads being generated across all activities.
Growing leads can be complex, but with call tracking software, you’ll be able to monitor, adapt, and evaluate every area of your marketing to ensure it’s optimally set up to drive more leads.
How can you increase clients’ lead generation with call tracking?
There are many ways in which call tracking can help you grow leads for your marketing agency clients. These include, but are not limited to:
- Refine content for your client’s marketing
One of the best ways to grow your client’s leads is to refine the content used in their marketing campaigns, and this is best done using call tracking.
With the reports and insights from the software, you’ll be able to see exactly how your client’s customers are engaging with their marketing campaigns, and identify the number of leads generated at each touchpoint.
This way, you’ll see what type of content is drawing in the most customers, and eliciting the highest levels of engagement at certain touchpoints.
In response, you can tailor any new campaign you design for your clients to replicate the successful aspects of the other campaigns.
Therefore, there’ll be an increase in campaigns with engaging content for your clients, and the number of leads generated will grow.
- Streamline leads from client’s marketing channels
Another way to grow your client’s leads with call tracking is to analyse the rate of leads generated from each marketing channel, and adapt the marketing activities accordingly.
Using the customer journey maps you can create, you’ll have a clear view of which marketing channels are delivering the most leads, and which campaigns within these channels are most successful.
This is important, since you might find that customers prefer certain channels to interact with, whilst others are not receiving much engagement. You can then focus more of your client’s marketing on these successful channels, to boost leads and return on investment (ROI).
Also, you might see how some marketing campaigns and types of content are more suited for certain channels. For example, customers might prefer marketing content on the client’s app to be short, catchy and accessible.
When you can better tailor your client’s marketing around the nature of each marketing channel – focusing on messages which are more engaging and have the right campaign suitability – you’ll quickly see an increase in client’s leads.
- Monitor client’s campaign successes
It’s not only important to grow your client’s leads, but also ensure they remain at a consistently peak level. This is best done using call tracking software.
Using the insights from call tracking, you can easily monitor the levels of engagement from customers and leads generated from each campaign, across all marketing channels within your client’s business.
This way, you’ll be able to identify any instances where leads are decreasing from certain campaigns.
In response, you can quickly address the underperformance of these campaigns, to ensure the levels of engagement from customers remain greatly increased across the client’s entire marketing activity.
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If you want to run an effective and efficient marketing agency which strives to successfully grow leads for all its clients, then call tracking software is a must-have tool for your agency.
