Ruby McKenzie
The popularity of women’s sports continues to increase globally. In fact, 2022 was a banner year as female athletes saw record numbers in sponsorship deals, attendance, and national television coverage.
Sold-out women’s basketball college games featuring elite teams were a frequent occurrence. The 2022 WNBA season was the “most-watched in 14 years and set records for social media engagement, digital consumption, and merchandise sales,” according to the league’s commissioner Cathy Engelbert.
In the soccer world, FIFA reported that clubs saw a 33% percent rise in commercial revenue. And in August 2022, the U.S.-England women’s soccer friendly at Wembley Stadium sold out in just a day and crashed the ticket-seller’s website.
Given this exciting backdrop of female athletes enjoying more lucrative fruits of their labor, it’s no surprise that women’s sports betting is also gaining popularity among enthusiastic fans. This surge of interest in women’s sports also coincides with the increase in states that have legalized sports wagering. With half of U.S. states now offering legal sports betting, sportsbooks are playing catchup in marketing towards women. Men still outnumber their female counterparts by 250% in making wagers on sporting events.
In the sports betting app marketplace, women who want to learn about gambling on games should be aware of the best apps available for iOS, Android, and the web. Here is a roundup of the bettors should be aware of before placing a bet. All the apps have promos for newcomers to help them ease into wagering without losing a lot of money. They also include numerous wagering options for women’s sports betting.
FanDuel Sportsbook
As the U.S. industry leader in sports betting, it’s no surprise that FanDuel experienced the most extensive growth in female customers over the past few years. In addition to having an easy-to-use, slick app, FanDuel has more female executives than any other major sportsbook.
Led by trailblazing CEO Amy Howe, FanDuel has a multiyear partnership with the WNBA and the NFL, hires a lot of female TV talent for its broadcast arm FanDuel TV and sponsors gambling education events for women. FanDuel’s TV content and live streams for sporting events are available within the sportsbook app.
Fan Duel has great promos for newbies, including their signature “No Sweat First Beat” offer, where the sportsbook will refund players for their first bet up to a certain amount. The refund is in the form of wager credits.
Caesars Sportsbook
With its longevity and name recognition in the casino industry, it’s no surprise that Caesars Entertainment has a popular sportsbook app. The app’s interface has the look and feel of Caesars’ branding with Romanesque touches. In addition to its sports betting offerings, the app also includes casino games and the ability to earn points in the Caesars Rewards program that can be redeemed for hotel, dining, and gaming perks at the parent company’s casino resorts.
In addition to its welcome bonus offers, the Caesars Sportsbook app has live streaming of NFL games.
DraftKings Sportsbook
When it comes to market share, DraftKings only trails FanDuel. Established in 2012, it is one of the longtime players in the sports betting market and first launched a sportsbook in 2018.
With its simple interface, the DraftKings app makes it easy for newcomers to get started and take advantage of sign-up offers. The sportsbook has a low deposit threshold, just $5, and a generous deposit match for new customers. Like other sportsbooks, there are several rotating bonus offers for existing users.
DraftKings has partnerships with several sports leagues, including the NFL, and has partnered with women’s sports leagues in the past.
BetMGM Sportsbook
The BetMGM sportsbook is another app from a well-known company in the gambling industry. It also has a rewards program that provides seamless points redemption across MGM Resorts U.S. resorts and casino properties.
With a wide range of sports and leagues to choose from, plus numerous promos for new and existing customers, BetMGM provides sports fans with plenty of options for placing wagers.
The app also includes casino games with exclusive titles that match the branding of its land-based casinos.
BetRivers
BetRivers Sportsbook gained ground as an early entrant in the sports betting industry. Rush Street Interactive owns the sports betting app and began offering mobile betting in 2019.
While BetRivers doesn’t offer as many ongoing promos as other sportsbooks, it has unique features that make it stand apart. BetRivers has a partnership with mixed martials art league UFC. As a result, the app has more mixed martial arts wagering options than any other operator. In addition, it is the exclusive partner of the Jai-Alai league.
With women’s sports on the rise, fans can expect more collaborations between sports betting apps and female athletes and their leagues. These apps can help fans join the fray as underrepresented sports leagues and athletes begin to get their due and benefit from the sports betting industry.
