Ruby McKenzie
Every startup needs an awesome marketing strategy to kick-start its operations! As a business owner, you definitely want what’s best for your business, right? Since there are a lot of components of what makes a business successful, in this article, we want you to focus more on squeeze pages.
Are you dying to create a squeeze page that works like magic? You might not be the only one with the same mindset!
Because of the many awesome benefits of email marketing over competing channels, nurturing leads through email should be a top priority for any firm looking to expand.
With the correct resources, compiling a focused email list is a breeze. We’re here to tell you that squeeze pages are not only useful, but you will have a blast making one as well. Check out this page for more https://www.business2community.com/online-marketing/6-tactics-promote-landing-page-01280730.
Making a powerful, highly-converting squeeze page is basically a piece of cake and won’t take much of your time. After all, time spent on making your business even more awesome is not wasted time!
But first, let’s offer a clear decision of what a squeeze page is. The more you learn, the more everything will become much clearer!
General definition
To put it simply, squeeze pages are landing pages whose primary purpose is to collect leads by means of the visitor’s email address.
Squeeze pages are designed to persuade site users to subscribe by drawing their attention to a prominent form for doing so.
In contrast to other sorts of landing pages, they aren’t meant to encourage any specific action on the part of the visitor.
They serve no use other than to get an email address from a prospective customer (ideally, this should all be part of a carefully planned marketing funnel).
We also want you to know that squeeze pages can also be known as opt-in or sign-up pages. Landing pages and squeeze pages are often used interchangeably in the marketing industry.
In the following 7 paragraphs we’ve described above, you will learn everything you need to know to make a successful squeeze page.
So, are you ready to have some fun?
Make your customers an offer they can’t refuse
Make sure you have something of value to give your visitors before you begin designing your squeeze page. This is also called a lead magnet. PDF checklists, reports, eBooks, whitepapers, and other forms of digitally downloadable content are common examples you should be aware of.
Psychographics, such as your visitors’ values, interests, and attitudes, can low-key be used to develop strong customer avatars, which can then be used to test and refine your offer and messaging. The next step we want you to focus on is to create a compelling lead magnet that will attract them like a magnet.
For example, sixty journal prompts for “self-love, self-discovery, and a little self-coaching” are offered as a lead magnet on one self-help website. What a great match, right? This is exactly what their target demographic wants to hear! Read more on this page.
Write a catchy headline
When people come across your squeeze page, the headline will be the first thing they read. Your headline should be benefit-driven if you want people to read past the first 15 or so words.
The headline of your lead magnet should emphasize the value it will bring to the reader more than anything else. You won’t get any leads if your headline doesn’t convince visitors that your lead magnet is worth their time.
Choose the right image or video
Squeeze page conversion rates can be increased by as much as 80 percent simply by adding a three- to ten-minute video. Sounds squeeze-tastic, right?
And who doesn’t want to watch videos? They are highly entertaining, and they keep viewers on your site for much longer than any other method. For search engine rankings, this is a great asset.
If you don’t have a video, any image that fits well with your page’s aesthetic get the job done and help you attract visitors ASAP. Provide a graphic demonstrating the lead magnet that site visitors will receive after signing up.
Include top-notch reviews
We want you to know that a high-converting squeeze page should also include social proof, such as testimonials from current delighted customers. The happier the customers, the more they can attract other customers to make your business bloom.
Use testimonials that demonstrate the product’s usefulness or that express extreme enthusiasm for it. Ideally, they’ll be able to do both!
Potential clients will respond favorably to testimonials like this since they serve as a recognition for the high quality of your product or service.
Even though your offer is clear and compelling and there are testimonials from satisfied customers, some visitors to your site may still be on the fence.
They want to know what your previous clients have to say about you. If there is money at stake, this becomes much more crucial.
Eliminate the deadweight
If your aim is to get as many people to sign up for your email list as possible, then we advise you that everything on your squeeze page should reflect just that.
At the same time, everything that can divert your users’ attention away from your core goal—entering their email addresses—should be eliminated or relocated.
Consider all the extra links you have at your disposal and that includes anything you have to offer in terms of resources, blogs, social media, careers, contacts, etc. These are all helpful resources in the long run, but not right now.
Your lead magnet should be promoted in the same way as any other content or products you want to offer. If they’re not absolutely necessary, stow them away for later use and maybe display them on the thank you page. A good idea is to check out the Clickfunnels services, among other options to find out more relevant info about the topic!
Are they the same as homepages?
No, they aren’t! As you typically showcase all of your products on the homepage, this page can get quite “busy” quickly. Your website’s homepage is where you may tell potential clients all about the wonderful things your product or service can accomplish for them.
On the other hand, a squeeze page’s sole purpose is to collect email addresses and names in order to grow your subscriber base.
But, you should also know that squeeze pages can be integrated into home pages in the form of pop-ups and headers. The key distinction between post-click landing pages and regular web pages is that the former are never a part of the latter.
Do they build credibility?
Landing pages that focus on the problems and solutions a customer may be experiencing are more likely to convert visitors into buyers. Displaying customer feedback or profiling some of your current and past happy customers is a great way to drive home your argument.
Just ask any marketing pros. They’ll tell you that using social proof is essential when creating content for landing pages.
The theory behind social proof is that consumers would be more convinced to buy a product or service if they see evidence that others have had positive experiences with it. For business-to-business landing pages, this entails demonstrating to site visitors the reliability of your company and the effectiveness of your offerings.
Awesomely enough, a simple scrolling logo gallery of satisfied customers is an easy way to impress potential buyers with your track record of success. The more well-known the better, of course. Pull quotes from satisfied customers are an excellent way to humanize your brand and demonstrate to potential leads the real benefits of doing business with you.
All of this demonstrates to your intended audience that you are not all talk and no action. Customers have no cause to doubt that you will provide the same level of success for them as you have in the past if you have a track record of producing significant returns for clients. Sounds amazing, right? If you’re curious to know more, take a peek at this link https://www.medianews4u.com/is-landing-page-a-fair-marketing-tool-should-everything-be-fair-in-news-channels-war/.
A few final words
Ah, squeeze pages! Where would we be without them? They can basically make all of your dreams come true!
So, there you have it folks and eager business owners! We hope we’ve helped you discover the power and magic of squeeze pages. If you want your business to be up and running, you need to put 100% of your effort into marketing since everything nowadays is digitalized.
