Ruby McKenzie
Most people assume that animation is only to be used for entertainment. But, with the introduction of modern marketing, this is no longer true. You can now use 3D animation techniques to create ads like never before. The ads you create using these techniques are sure to make a great impact on viewers.
This could be because it’s easier for most viewers to pay attention to engaging visuals. Sure, traditional static ads are as useful as they come. But with viewers spending more time online, it makes sense to create video ads. And if you’re going to create video ads, why not opt for animation?
If you’re still unconvinced, let’s discuss how animation can make your message more impactful.
It Adds Context to Your Message
A big reason to add animation to your content is that it can add context to it. You can do the same with static display ads, but there’s a big chance your message will fall flat. Think about it: every second static ad features chunks of text. Not everyone may have the time and patience to read through this text to glean meaning from it.
In such a scenario, you can see why it would make more sense to explain your ideas through animation. You may have seen many animated videos where zoomed-in visuals give way to a larger setting. This is often done to add context and perspective to 3D animation models.
You can market your product and service by featuring a viewer’s perspective in your ads. This would allow your viewers to understand how your product or service could be of use to
them. It’s all about demonstrating how you can make a difference in their lives in the grand scheme of things.
Besides, it helps that making such animated videos isn’t all that difficult. You can hire design experts to create simple yet captivating visuals for you. A good 3D animation studio would be able to understand what you want from your ads. This, in turn, will assist you in adding context to your animation.
Your viewers would then find it easier to understand the message you’re trying to convey. Not only that, but you’d also keep your viewers entertained while you’re at it. Anyone viewing your video should feel informed and entertained after they’re done.
Also, you should know that it’s not very easy to add perspective to real-life videos. So, you can use 3D animation techniques to add context to all your content like never before.
You Can Animate Abstract Concepts
Animation is also useful as it allows you to add abstract concepts to your videos. It would be costly and time-consuming to use live action to bring these concepts to life. Animation allows you to explore your imagination and animate abstract concepts. You can visually capture all the abstract ideas you have using 3D animation techniques.
But that doesn’t mean you should use animation when you can use live action. If you can aim a camera at something, do it. This might be more impactful than using animated figures in some contexts. But, if you can’t, then it would make sense to use animation in your display ads.
Some concepts are better explained when you use animation for them. For instance, if you want to explain the metaverse, it’s not easy to use live-action. It’s a virtual concept that might need some elaboration for viewers. In such a scenario, it’s easy to see why animation would come in handy.
You can ask the best design experts to animate these concepts for you. This would allow you to communicate your ideas to your audience effectively. Also, you should know that your viewers may want to rewatch your ads. So, you should focus on making them entertaining and easy to understand. This is true even if you’re animating abstract concepts.
Also, remember to take advantage of animation to bring hard-to-film ideas to life.
It’s More Engaging
Banner blindness is a growing concern for companies advertising their products online. Banner blindness occurs when viewers tend to ignore the static ads they see on the internet. This behavior isn’t surprising if you consider the sheer number of ads out there.
It’s natural to assume that sooner or later, viewers tend to turn a blind eye to ads. This is where animated videos can come in handy. The best 3D animation techniques allow you to break through banner blindness. These videos allow you to cut through all the digital noise on the internet.
Viewers might find your ads novel and worth paying attention to. This is why you should ensure your animated videos feature good visuals. They should also feature useful information presented uniquely. Good visuals mean little without useful content to promote your products.
So, you must engage a good PPC or SEO expert that can design your content. These experts know how to use the right language to convey your message without being boring. So, your viewers would find your content both informative and entertaining.
It Can Be Budget-Friendly
It’s a common misconception that creating animated videos is costly. This is far from true for most digital advertising companies. You don’t need to have a massive budget if you want animated videos for your advertising campaign. You simply need imagination and the right 3D animation experts on hand.
Creating live-action videos can be significantly more expensive than creating animated videos. You’d need to pay actors, producers, makeup artists, and more for live-action videos. This isn’t the case if you want to make animated videos. You don’t need to design sets or look for locations for animated videos.
You would only need a monthly subscription to produce animated videos. You could even use cloud-based solutions to create animated videos online. You would need to sign up for a subscription and start making these videos.
Conclusion
These are some of the reasons why 3D animation models can add meaning to your ads. You can hire design experts to start working on these ads for you. You should also know that it’s important to make your videos informative. You should also be able to convey the features of your products to your audience.
All you need to focus on is making your videos entertaining and informative for your viewers.
