If you’re running an online store, you know that it’s not enough to just have a great product. You have to also think about it from a customer’s perspective. Which is to make them have a good shopping experience. For this, you’ve to reach out to several kinds of customers in order to meet their needs and expand your business.
One of the key features of BigCommerce is its multi-storefront functionality. This allows businesses to create multiple online stores, each with its own unique domain, branding, and product offerings, all managed from a single, centralized dashboard. This ability to create multiple storefronts can be especially useful for businesses that sell a wide range of products, operate in multiple regions or countries, or cater to different customer segments. Businesses can tailor their marketing strategies and product offerings by creating separate storefronts on Bigcommerce so that they can meet their customer’s preferences. Thus, along with customization and flexibility, the BigCommerce multi-storefront functionality streamlines business operations as well. With such functionalities, business owners can save time and resources that would otherwise be spent managing multiple storefronts separately. In this blog, we’ll explore what multi-storefront is and how it can benefit your business.
What Is a Multi-Storefront and How Does It Work With Bigcommerce?
Multi-storefront is a feature of e-commerce platforms like Bigcommerce that allows businesses to manage multiple storefronts from a single account. This means that you can create different online stores, each with its own branding, pricing, and product offerings, all from the same back-end system. It can also be used to create niche stores, regional stores, or even to target different customer segments. For example, a clothing company could have one storefront for men’s clothing and another for women’s clothing, both with their own domain names and designs, managed from the same Bigcommerce account. This is how small retailers gain efficiencies making it easier for businesses to manage their online presence and provide a better shopping experience for their customers.
Along with that, Bigcommerce multi-storefronts improve the overall efficiency of a business by allowing customer data between different storefronts and also sharing inventories. A real-life example could be Starbucks, which is a company that has multiple storefronts, each with its own branding and product offerings. In other words, they have a store that is designed specifically for mobile orders, with a streamlined menu and ordering process that is optimized for customers who are on the go.
Key Features of BigCommerce Multi-Storefront
BigCommerce offers a range of tools and features for businesses to set up and manage their online stores. And since it provides the ability to create and manage several storefronts within a single account, it also helps businesses to extend their reach to target customers from multiple locations with a diverse product catalog. Here are some more key features of BigCommerce Multi-Storefront that businesses must know about:
- Centralized management: With multi-storefront, businesses can manage all their storefronts from a single, centralized dashboard. Thus, making it convenient to manage inventories, update products, and also track the status of sales from each and every storefront.
- Customizable storefronts: Each storefront can be customized with unique design and branding, making it easy to create a consistent brand experience for customers across all locations.
- Localization: BigCommerce multi-storefront offers localization features such as currency conversion, tax rules, and language translations, which help businesses personalize their storefronts to specific geographic regions.
- Shared catalog and inventory: Businesses can choose to share a single product catalog and inventory across each storefront, making it easy to manage product information and update stock levels.
How Can a Bigcommerce Multi-Storefront Benefit Your Business?
- Reach new customers: By creating multiple storefronts on Bigcommerce, you can reach customers that you might not have been able to reach otherwise. It can be very helpful for businesses targeting customers from an unknown or diverse location/niche.
- Simplify management: Managing multiple storefronts from a single Bigcommerce account can simplify your business operations. Thus, allowing you to save time and resources by not having to manage multiple accounts, inventories, and product catalogs. For example, a sporting goods retailer, SoccerPro, was able to reduce more than half the time spent on managing their storefronts after consolidating them on BigCommerce.
- Improve customer experience: Multi-storefronts on Bigcommerce can provide a better shopping experience to your customers by meeting their specific needs according to a particular segment of customers. This means that you can create a store that is designed specifically for hikers, for example, with products and content that are relevant to their needs.
- Increase sales: By creating a store that is tailored to the specific needs of a customer segment, you can increase the likelihood that they will make a purchase. This is because they will be more likely to find the products they need and will have a better overall shopping experience. Bigcommerce multi-storefronts can help businesses expand into new markets and reach a larger customer base. So, if you also wish to start your multi-storefront on Bigcommerce then you can hire Bigcommerce developers from CodeClouds, which has a team of professionals handling projects with dedication and delivers them on time. With such a convenient and personalized approach, you can easily take your business global that, with the right strategies and execution may help drive more sales and revenue.
Wrapping Up
From what we have covered, it can be said at last incorporating a multi-storefront strategy on BigCommerce has the potential to revolutionize your business. By creating multiple storefronts tailored to different customer segments or regions, you can provide a unique, personalized shopping experience that increases customer loyalty and eventually drives revenue. The platform’s user-friendly interface and robust features make it easy to manage and optimize your storefronts for maximum effectiveness. Furthermore, implementing a multi-storefront approach on BigCommerce can help your business stay competitive and thrive in today’s dynamic and rapidly evolving eCommerce landscape. Happy BigCommerce-ing to you!
