CRM is a system that controls communication channels with customers, manages sales processes, and automates and improves them. Following this, sales increase, and the profitability of the business increases. That is why crm development services are in high demand now.
How CRM Can Boost Your Business
Reduces the Loss of Incoming Leads
Incoming calls are the case when customers contact you: they call the company by phone or request a call back; write via email, social networks or consult via online chat; place an order through the shopping cart. CRM development services reduce the loss of incoming leads by up to 20%, research shows.
If we collect these leads in the CRM system, we will see how employees work with them. Convert leads into deals? Respond quickly and respond to customers? How many missed and unanswered leads?
We will reduce the loss of leads – we will increase the level of sales and successful transactions.
Increases the Effectiveness of Advertising
If we attach a UTM tag to a lead and then convert this lead into a sale, we will link the sales and advertising data together. It will allow you to build reporting in the form of end-to-end analytics and understand which advertising channels work well, which ones are so-so, and which ones do not work at all.
We will exclude non-working advertising channels – the advertising budget will be freed. We will direct it to those advertising channels that show the best results: the number of new customers, and hence sales, will increase.
Improves the Work of Sellers
End-to-end analytics reports will show weaknesses in setting up a CRM system and sales managers’ work. We will see that:
- Sellers call not for work, call the wrong customers, do the wrong functions or in the wrong volume;
- Managers drain leads because they do not want to receive a considerable workload;
- Sellers do not follow the sales technique or deviate from the rules of work with the CRM system;
- Transactions are not brought to the desired stage of the funnel;
- Managers fall behind the norm and the sales plan.
Agree, it is helpful to see this – we will correct the shortcomings, improve our service and get more sales.
Increases the Number of Repeat Sales
If we digitize and systematize sales processes, we can complete transactions on time – the client will be satisfied, conclude a repeat contract with us, and continue to buy for many years.
And the CRM system creates opportunities for repeat sales:
- Divides customers into segments for personalized advertising;
- Automatically generates leads for repeat sales based on previous ones;
- It makes it possible to collect more data about customers, know them better, sell them more and constantly increase their loyalty;
- Automates manual labor and saves time for managers.
Builds a System
It is the name of the process when a manager or a CRM system sets the next step in working with a client for each transaction.
Let’s look at an example:
- The call center specialist qualified the lead and appointed a responsible manager who should contact the client.
- The manager contacts the client and agrees on the next step: for example, a phone call, a meeting, or sending a commercial offer.
- The manager sets a task in which he will indicate the exact time when he will contact the client and find out about the results of the consideration of the commercial offer.
- After the manager closes the deal, the CRM system automatically creates a lead to contact the same client to re-sell him a product or service.
If the system of subsequent steps is carried out, the systemic sales process is also built. However, this is only possible with a CRM system.