How Much Does Link Building Cost?

What is excellent value for money in terms of link building? When it comes to link building price, what is a good deal? As one of the World’s leading Link building services, we’re well-positioned to assist break down the many aspects and explaining a reasonable pricing range for link building.

Price Scale

The link building cost varies dramatically based on quality and volume, ranging from $100 to $20,000 per month. When calculating your link-building expenditures, you’ll be better off attempting to figure out a pricing point per link in the long run.

If you’re considering an outsourced link building campaign, here’s a fairly standard pricing range for total link building fees.

Pricing model based on DR and DA

Another typical pricing scheme used by link building providers and agencies is a charge based on DR (domain rating) or DA (domain authority) (domain authority). It’s an imperfect approach because third-party metric scores don’t necessarily reflect a website’s genuine quality. However, it is common knowledge that people in the business use these ratings as a benchmark system to measure the quality of a website, along with other indicators such as organic traffic.

Prices might range from $100 to $600 or more, depending on the quality.

The table below gives a general notion of what those average pricing points may look like.

Link Costs Research

Given that we are a link-building firm that charges for this activity, I believe it is only reasonable to refer to previous research and studies into what constitutes fair and typical pricing in the link-building game.

According to Ahrefs, the average cost of purchasing a backlink from a website is $361.44. (excluding labor and outreach costs)

Siege Media, a well-known content marketing agency, suggests a realistic long-term fee per link of roughly $500.

Authority hackers conducted a field test on five different services, with guest post prices ranging from $150 to $1,000 on the low end.

What Factors Influence Link Cost?


People will be considerably more inclined to connect to your website if it has excellent content. We’ve worked with customers with great content teams that produce rich visual data-driven material with exquisite design and unique insights. When we initiate outreach efforts and show people the material, we get favorable comments, impressed receivers, and our “win rate” (the number of emails we need to send to acquire a link) skyrockets.

In contrast, we’ve worked with clients that don’t produce any material at all. They rely on extremely commercial sales websites or landing pages. It’s significantly more difficult to locate websites that wish to link to them at all, and it takes much longer to earn every connection, raising the cost of links.


Some businesses have incredibly specific criteria for how they want their organization to be regarded, influencing link building. They don’t want to make opinionated material, and they want their firm to be mentioned in a specific on specific issues.

Other firms are more than willing to be creative with their outreach emails and put themselves out there. For example, we’ll employ cheeky and hilarious emails or a provocative viewpoint to stimulate a response on certain client projects. Many companies choose to play it safe.

Because you’re restricting the individuals, you can reach out to, the material you can offer them, and the creative angle you can take to convince them to link to you, these constraints unavoidably result in a rise in link cost.

It’s an often-overlooked factor that can significantly influence your capacity to develop a large number of links.

Brand Stability?

When we undertake link-building initiatives on behalf of clients with household brand names, the response rate skyrockets. People naturally want to respond when they see a well-respected business since they know we’re real and trustworthy. Because we can persuade significantly more individuals to connect to us, link building price reduces overall.

However, there are times when this might be a double-edged sword. Savvy bloggers detect when a well-known business is pitching them and may occasionally want exorbitant sums of money in exchange for a hyperlink on the idea that we’ll be standing over monstrous budgets with piles of cash to throw at th

What is the quality of the link?

As previously said, the quality of the link is a crucial component that influences price.

The plain reality is that larger magazines operating for a long time are significantly more difficult to gain connections. Trying to persuade a journalist from the BBC or TechCrunch to connect to your website is a scary and difficult undertaking. We’re talking about hardened, internet-savvy individuals who are marketed daily. In comparison, a writer/owner of a tiny, independent blog about studying the piano will be far more approachable and simple to gain a link from. While diligent and honest bloggers like this are a good source of connections, they will be less valuable in Google’s eyes than a TechCrunch link.


The typical cost of link building might vary substantially depending on the business in which we work. In certain fields, such as personal finance, bloggers seldom link off their backs and will always charge an excessive amount to link those websites. On the other hand, there are areas where bloggers would be highly open to exchanging links with anybody who shares their enthusiasm.

However, if you’re in an area where bloggers, journalists, and editors frequently link out (such as gaming or cars), you’ll probably want to charge closer to $200 per link.

Pricing Options: In-House vs. Agency

It’s a full-time job if you’re serious about link development and want to train and manage a devoted employee in-house. The effort takes to generate prospect lists, reach out to them with focused outreach, and nurture each possibility more than justifies this.

Costs incurred in-house?

An experienced SEO specialist in a big US or UK city, such as San Francisco or London, will cost roughly $50,000 per year, or $4,000 per month. On top of that, you’ll most likely have at least one manager monitoring the individual conducting the link building and devoting a significant amount of time to it. Every month, there is also the cost of any purchased links or sponsorship possibilities and the expense of developing material for link development in the form of guest posts (articles that are created to contribute on 3rd party websites). Another factor to consider is necessary software – outreach tools like Pitchbox are required for any meaningful outreach, and Ahrefs will be required for many link-building jobs.

However, there are several advantages to bringing link creation in-house. You have complete control over your outreach staff, and you can coordinate your content efforts so that they are exactly in line with your outreach and link-building activities. Time is always an issue, but if you’re serious about

I’ve seen several examples of major firms with massive content teams doing this successfully. They understand that a mix of content and link development will earn them extremely valuable traffic, and they’ve assembled an in-house staff that is up to the task, a well-oiled machine?

Agency Fees?

Everything is dependent on who you hire.

We’ve previously discussed the various expenses associated with link development, so it all comes down to who you employ.

Major content marketing organizations that provide an end-to-end service may price anything from $5,000 to $20,000 for a single campaign, especially for top-tier enterprises in areas like New York. The typical cost of a connection might range between $400 and $1500.

Specialist link-building agencies, like us, will charge significantly less, with the biggest price variations appearing as link volume grows.

Of course, some organizations will operate on a pay-per-link basis, typically supplying guest pieces for a specific rather than providing much insight or analysis on your website. A fast Google search for guest post services will turn up some prominent businesses in this field.

ROI (Return on Investment)

Link building is an important component of SEO, but it is also a significant investment that may be costly.

Most successful firms with an SEO staff that generates web traffic will actively engage in link-building operations, whether in-house or outsourced.

Before you plunge in and start establishing links, I strongly advise you to prepare ahead of time. Consider the sorts of sites and keywords you want link building to influence, create a prioritized list, and thoroughly investigate your competition to understand what it will take in terms of backlinks to compete and eventually outperform them.

When considering a link-building project, planning and finance are critical. And, whatever you do, creating your framework with reasonable goals and expectations is advised.