You probably don’t need us to tell you that one of the most widely used music streaming services worldwide is SoundCloud. It’s also remarkably simple to publish your music or podcast on the platform, as many musicians have discovered.
One of the largest and most significant online music communities is SoundCloud. The way that music is distributed online has been seriously disrupted by SoundCloud. It offers independent musicians the room and platform they need for do-it-yourself music promotion.
Here are some of the strategies you can use to get more SoundCloud followers.
1- Make Great Music
Let’s get one thing straight: if you want to effectively promote music, you must first create quality music.
It may appear that all that is required to propel a track to the top is promotional muscle. However, you will fail if the music you are promoting does not provide value to listeners.
Make your music as compelling as possible before beginning your promotion.
Take your time when creating excellent tracks, honing your mix, and mastering your music.
Additionally, many of the techniques mentioned in this guide won’t work for you if you don’t have great music. It doesn’t matter how frequently you perform if you don’t create music that people care about. Gigging is great for making money and developing as a performer.
You can network with as many industry people as you want, but if they don’t think your music meets their standards, they won’t be motivated to help promote it.
2- Create a Website
Create a music website with a unique domain name to ensure that your fans will always be able to find you online. Your website should serve as a one-stop shop for all of your content, including the most recent releases, an EPK, your official artist bio, and upcoming events.
You’ll share new releases on your website, include your entire discography, and generate interest in your live performance to promote music online. The most effective way to encourage your fans to directly support your music is through a music website.
3- Collaborations
Let us begin by discussing how collaboration is a major theme in today’s music industry.
I can almost guarantee that many of the songs on Spotify and SoundCloud most popular playlists will feature more than one artist at any given time.
Collaborations are an excellent way to introduce artists to new audiences. If you can convince two artists from the same genre to collaborate on a track, the amount of exposure it will receive is effectively doubled.
In order to take advantage of this, record labels will pair up artists on their roster, but if you’re an independent artist, it won’t just line up for you; you’ll need to look for other artists who have similar styles and are amenable to working together.
There are numerous online communities for a variety of genres, and participating in these communities can frequently lead to opportunities and connections that will advance your professional goals.
4- Promote Your Music on Social Media
Social media is an extremely powerful tool for musicians, and I would advise all independent artists to use it.
Maintaining your presence on social media channels will be critical to your success if you’re trying to promote your music and grow a fanbase.
Making memes, TikToks, and quick Tweets can help you build your narrative and audience.
Whether you like it or not, your fans expect you to be present on Instagram, TikTok, Twitter, Instagram, YouTube, and other platforms where they consume content.
Be aware of which platforms work best for you and avoid devoting too much time to areas that do not yield a return.
5- Use Free Online Services
There are many services out there that giveaway free promotion for your songs as a trial. The one we recommend is called Wenzom, they offer a solid 50 free SoundCloud followers as a one time offer.
6- Run Contests Or Giveaways
It’s an old promotion technique, but it still works quite well.
The right social media contest can really boost the algorithm and allow you to reach a lot more followers.
Asking for social media engagement in exchange for a chance to win something special is a simple concept, but it can really help get people involved in your content.
Encourage likes, shares, comments, and other forms of engagement with your fans, and it may be worth the cost of giving something away.
7- Repost chains
This is without a doubt one of the most useful tools on SoundCloud. It is an efficient way of combining the power of multiple accounts in a simple, automated manner.
A repost chain is essentially a group of people who will automatically repost a track. Each of them will be at a different time interval to maximize exposure. You can do this with ease if you use a service like SCPlanner.
All you have to do is form a chain of music friends, and one of them will submit new tracks to the chain. Each time you gain followers, you will multiply your reach.
8- Promotion Services
There are numerous sites and listings on the internet that offer music marketing services. You’ve probably seen these and been tempted by some of the promises they make.
Far too often, some of these services appear to be great on the surface but provide no real benefit to expanding your audience. More often than not, these plays will come from an unengaged audience, or from fake profiles generating bot plays.
What do you recommend? Well our recommendation for the best service out there tested by thousands of people to buy soundcloud followers would be StarzLand.
Wrapping up
If you’ve made it this far, congratulations! Hopefully, this has given you a good overview of the various marketing and promotion strategies available to help you get your music out there.
I’m sure this isn’t an exhaustive list, and new opportunities will always arise, but investing in some of these will help you grow as an artist.
There are many musicians today, but only a small percentage of them work to get their music heard. Putting more emphasis on marketing your music rather than creating more of it is probably the best thing you can do for your music career.