Online entertainment has seen a boost in popularity and customers in the last couple of decades. But new technologies are rapidly changing the landscape, creating a safer and more flexible experience for customers all over the world. One of the most important revolutions in the gaming industry has been the transfer from physical casinos to websites to mobile apps. They allow players to access and experience their favorite games everywhere, from their smartphones or tablets. And the introduction of new features helps make them feel secure and protected when using these apps. Let’s explore what technologies are reshaping the gaming industry and how.
The passage from physical to mobile apps
Technological innovations have revolutionized any industry, and gambling in this is no exception; in fact, gaming platforms have always welcomed new features with great enthusiasm. This is why it is easy to come across gambling apps to play slots that allow anyone to experience the thrills of a real casino wherever they are. Whether you’re on a lunch break, commuting, or relaxing at home, the casino is now only a tap away. This could be a win-win situation for customers and platforms alike, but it comes with some obstacles to overcome.
The first one is the necessity to make people experience a real and immersive gameplay, just like they would in a real casino. This is why gaming platforms and apps heavily rely on UX copywriters and UX designers, able to create a personalized experience for each and any user. Flashy design, persuasive CTAs and a compelling narrative or theme are what makes people come back to play some more. A way to create a loyal customer base and inspire trust.
The problem with trust in casino apps
Trust is an important concept in the contemporary online landscape. People are more and more aware of how much of their data is being eaten up and shared by companies online. This is why a casino app, which is quintessentially privacy-driven, needs to create a safe plan for its customers’ data. Players want to spend time on the app, play, win, lose, deposit money without third parties using their personal and financial data.
Artificial intelligence and blockchain technologies are essential in this endeavour. The first helps scan and pinpoint scamming or spamming activities, quickly shutting down suspicious accounts. The latter creates an immutable system for transactions that protect customers’ data and avoid intermediaries. Cryptocurrency is another great way to let users enjoy their games without risking their financial data being exposed.
Creating a fair game for players
When gambling, both online and in real life, the number one fear of a player is to be scammed. In order to ensure a fair game to each of their customers, thus strengthening trust and brand reputation, casino apps and platforms use RNG (random number generators), a system which ensures an unpredictable and unbiased game. In mobile apps, the heavy softwares needs to be optimized in order to run smoothly and without any lag.
Another staple of the fairness and enjoyability of a mobile gaming is the velocity and smoothness of the app. People love to play but will get bored by long waiting times and slow downloads. Each gaming app needs to be optimized to run without obstacles, using 5G connection and allowing users to follow live games. While striving for a fair, safe and protected environment, mobile gaming companies are also searching for the most immersive and engaging atmosphere. We can already predict a surge in virtual reality and augmented reality being used in any kind of games, including casino apps. People who play online need a complete distraction from their worries, in terms of both security and entertainment.
