How to optimize your website for better performance

It has become very important in modern times for businesses or brands to have better performing websites to be able to reduce their clients’ waiting time on their websites and also provide an unbeatable website experience. It’s common knowledge that most people who visit slower websites quickly switch to faster websites since they do not have the luxury of waiting all day.

importance of a website

The benefits a business gets from a website are enormous. When all things are equal, websites are supposed to function 24 hours a day without closing. Hence, giving both old and new customers access to a business at any time of their choosing,

Businesses or brands are also able to give a better and more detailed explanation of what they are about and the services they provide. For a business that is seeking to reach customers far away from its location, having a better and optimized website is ideal.

Below are ways to get your website to perform better.

1. Domain name

Believe it or not, domain names are very important for your website. For example, if the title of a movie trailer you just came across is long and hard to mention, how would you remember it so easily next time when you intend to search for it and watch?

It’s recommended that domain names be as short as possible. People also prefer to type shorter domain names in the address bar of their browsers and shy away from typing longer ones. In fact, most people make mistakes when typing long domain names, resulting in a different website being displayed.

2. Activate SSL on your website.

Secure Sockets Layer, or SSL, is activated on websites to give a certain level of security guarantee to website visitors. Even now, without SSL activated on your website, many web browsers will display to your visitors that your website is not secured, and this will make you lose a lot of visitors or clients once they realize this. Many hosting companies will give you a free SSL certificate during your first year.There are also other platforms, like Cloudflare, that provide free SSL.

3. The website’s size must be minimized.

Websites with huge file sizes like images, videos, audios, APKs, etc. normally take longer to completely load for their users to fully control all the available data on them. To prevent this, administrators of websites must ensure these files are compressed so that their sizes are reduced. When this is done for a particular website, the loading time of that website is automatically improved.

4. Make sure your website is easy to navigate and mobile-friendly.

Making the interface of your website complex makes it difficult for visitors to find what they are looking for. This will either make them immediately move to your competitors’ website or discourage them from visiting your website next time. In essence, try to create a responsive website that works perfectly on mobile, tablet, and desktop.

5. Hosting

The hosting company and the hosting plan you choose for your website are very important in making sure it performs better. Some hosting companies are more expensive than others, so of  course, considering your budget is very important. But one thing you should never compromise on is the services they provide. Choose a hosting company that can guarantee you about 99.9% uptime for your hosting server. This will ensure that your website is always live and accessible to your clients.

Also, choose a hosting company that has a very effective customer support service so that you can be assured that they will be there to help whenever there is a problem with your hosting without any delays.