Marketing activities are crucial no matter what type of business you run. They largely contribute to the company’s success. So, it’s worth allocating time and resources to prepare a professional marketing campaign. But how to do it? Where to start? We explain the most important issues related to marketing campaigns.
What is an effective marketing campaign?
Let’s start by explaining what a successful marketing campaign should look like. It should primarily:
- Be tailored to the needs of the target audience
- Be rooted in the realities of the market as much as possible
- Have specific goals (increase in sales, increase in consumer awareness of a product or brand)
A marketing campaign is essential if you are launching a new product on the market. At this point, it has two purposes. On the one hand, it presents the product to buyers. On the other hand, its goal is to attract the largest group of potential customers. The key to a successful marketing campaign is originality, creativity, and matching the idea to the right target audience.
The marketing campaign in six easy steps
The first step you need to take is to establish your campaign goal. Depending on your preferences and design assumptions, these may include:
- Brand recognition
- Expected range and communication channels
- Acquiring customers
- Selling a product or service etc.
But remember! You must tailor the goal to your business and your expectations.
2. TARGET GROUP
The next step is to identify to who you are addressing the message. Remember that each target group will absorb our messages differently. Therefore, understanding your audience’s needs is key to the success of your campaign. This way, it will be easier for you to tailor your communication to a specific group.
Think how much you are willing to invest in marketing activities. Think about what costs you will have to bear. Remember to include potential unforeseen costs (about 10 or 20% of the campaign’s budget).
4. COMMUNICATION CHANNELS
The target group you choose has an impact on the choice of communication channels. It all depends on which platform your receivers use most often. Therefore, if your main recipients are young people, choose social networks or TikTok. If your marketing campaigns aim at the elderly, choose radio, TV, or newspapers.
It is crucial how you convey your message to your audience. The content should talk about the needs, interests, and problems of your audience. Focus on communicating the benefits of your product or service, telling how it can help.
Remember, be precise, talk about the benefits of the product and use the CTA option.
6. CAMPAIGN MONITORING
You cannot skip the stage of measuring the effectiveness of your ad. Such monitoring is important when optimizing and controlling the settings of our campaign. For this purpose, you can use various analytical tools, such as Google Analytics.
Marketing campaign with Subko
Marketing campaigns require complex activities and a comprehensive approach. Thus, it’s worth looking for a professional agency like subko, especially if you want to implement it in a very short time. A properly selected agency will actively support you in creative and strategic planning. And at the same time, it will ensure the timely execution of tasks and the expected results.